Football | Samwel Ogor

Social Media

I’ve Made a Decision: And It’s Not What You Expect

To the amazing fans, players, and management of Murang’a SEAL, I just want to say a massive thank you for the warm welcome since I came on board as your digital strategist. This role has been a game-changer for me—being the youngest in the league, stepping into the top flight for the first time, it’s been quite the ride. Transitioning from working with lower league teams to taking on the digital strategy of Murang’a SEAL—a club that’s as fresh and ambitious as I am—has been both a learning curve and a huge privilege. We’ve made some bold moves together, and let’s be real, not all of them have been crowd-pleasers. But I promise you, every decision has been made with the future in mind, with a vision to build something bigger than just the usual game day posts. It’s about creating a vibe, a narrative that speaks to who we are—a team that’s hungry, unafraid, and punching above its weight. In our very first season in the top flight, I’ve felt this electric energy that tells me we’re on the verge of something special. And that’s what makes this journey with Murang’a SEAL so incredibly rewarding. Joining Murang’a SEAL was not just a job; it felt like the perfect match. Both the club and I are young, driven, and eager to make our mark. Established in 2016, Murang’a SEAL is still carving its space in Kenyan football, and being part of that story is truly special. We’re not just showing up; we’re writing our own history—one bold tweet, one creative post, one passionate match at a time. I know there’ll be challenges along the way; no path to success is ever smooth. But I’m here for all of it, ready to navigate the ups and downs with this incredible club. Now, let’s talk about the elephant in the room: the chatter about me moving to Shabana FC. I want to set the record straight—I’m staying at Murang’a SEAL until otherwise. I’m grateful for the interest from Shabana FC; it’s a sign that local football is growing and starting to see the value in the people behind the scenes, not just on the pitch. I appreciate the media attention—it’s nice to be noticed—but after weighing things carefully, both professionally and personally, my heart is with Murang’a SEAL. On another note, I’m excited to share that I’ll also be taking on a similar role with Railway Wanderers FC, a historic club with roots going back to 1922. It’s a fantastic opportunity that aligns perfectly with my journey, and I can’t wait to get started. But my focus, my energy, and my passion remain firmly with Murang’a SEAL. We’ve got history to make, and I’m here for every single moment of it. Here’s to more bold decisions, more wins, and an incredible journey ahead!

September 2, 2024 No Comments

Social Media

Criticizing Murang’a SEAL? Here’s Why You’re Actually Proving Them Right

The debate over what kind of content Kenyan football clubs should share on social media has raged on with fervor. Fans, pundits and even players have thrown their hats into the ring, each with their own opinion on what should be prioritized—be it match reports, player profiles or behind-the-scenes footage. But let’s cut to the chase: the content strategy of a football club’s social media is largely driven by traffic, interactions and engagement. And guess what? Entertainment content reigns supreme. If you’re one of those who think social media should be a somber space reserved for breaking news and serious analysis, you’re missing the point. Social media, at its core, is an entertainment platform. Sure, people search for news, but not as often as you might think. When it comes to football—an inherently entertainment-driven sport—the rules are no different. If anything, they’re magnified. Take Murang’a SEAL, for instance. The club has been both praised and criticized for its unconventional approach to social media. Some have slammed their humorous posts and banter as unprofessional, claiming that it detracts from the club’s seriousness. But let’s not forget that this so-called “noise” kept the club in the mainstream media’s spotlight for at least 12 straight weeks during their top-flight debut season. That’s no mean feat. Why did it work? Because humor is a powerful tool for brand awareness. In today’s world where countless brands—football or otherwise—are vying for attention, being funny, provocative or even controversial can be the difference between being seen and being ignored. The critics of Murang’a SEAL’s social media strategy inadvertently proved that it worked: they noticed, engaged and eventually talked about it. In the marketing world, that’s called achieving your objective. But let’s talk about the broader picture. Kenyan football has struggled with perception. Ask any random Kenyan about local football, and you’ll likely hear words like “boring” thrown around. The harsh truth is that many Kenyans don’t see their league as exciting or worth following. This is where hype becomes not just important, but absolutely necessary. Tanzania’s league, for example, has garnered significant attention, not because their football is inherently better than Kenya’s, but because they’ve mastered the art of marketing. Their clubs have made it a point to inject hype into everything they do, from matchday promotions to player signings. They’ve made football part of their cultural fabric, something to talk about, something to be excited about. And they’ve done it by consistently being loud—using every tool at their disposal, including humor and banter, to stay in the conversation. Kenyan football clubs could learn a thing or two from this. The path to making our league a household topic isn’t by being overly cautious or sticking to bland, “safe” content. It’s by embracing the chaos, the noise, and yes, even the negativity. Negative publicity, after all, is still publicity. If people are talking about you—whether they’re praising or criticizing—it means you’ve captured their attention. And in the crowded space of social media, attention is the most valuable currency. So what should a football club’s social media pages post? A balanced mix of content is essential. Yes, fans want to see inspirational stories, promotional material, and educational content. But they also want to be entertained. They want to laugh, to share a witty post with friends, to feel like they’re part of a community that doesn’t take itself too seriously all the time. Striking that balance is key, but leaning into entertainment is where the real engagement happens. Murang’a SEAL’s off-field success, marked by the buzz they generated online, is a clear example of what happens when you dare to be different. They were bold enough to make noise, and it paid off. The criticism they’ve faced only underscores the fact that they’re on the right track. After all, the opposite of love isn’t hate—it’s indifference. And Murang’a SEAL has proven that they are anything but forgettable. In conclusion, hype is not just a bonus; it’s a necessity for the growth of Kenyan football. Our clubs need to stop playing it safe and start thinking about how to make people talk, laugh, and, most importantly, care. It’s time to recognize that in the digital age, content is king, and entertaining content is the king of kings. So let’s lean into the banter, embrace the humor, and keep the conversation going. Because the moment they stop talking about you is the moment you’ve truly lost.

August 13, 2024 No Comments

Football

Demanding Excellence: The Evolution of Football Discourse in Kenya.

A new era of discourse has dawned in Kenyan football, spearheaded by the passionate community, #FootballKE. What sets this collective apart is not just its love for the game, but its commitment to informed discussion and factual analysis. Gone are the days when opinions were formed on the basis of hearsay or outdated anecdotes. Today, members of the #FootballKE family demand more—a deeper understanding grounded in recent experiences and genuine insights. This isn’t about gatekeeping; it’s about fostering a culture of excellence and accountability. At its core, #FootballKE represents a rejection of lazy reporting and subjective bias. No longer do short clips and live scores suffice to shape opinions about clubs, coaches and players. Instead, there is a call for firsthand engagement, a requirement to watch games and engage in meaningful dialogue. This shift in approach has profound implications for the future of Kenyan football. By insisting on objective, factual reporting, #FootballKE is not only raising the bar for journalists but also challenging fans to become more discerning consumers of football content. It’s a call to action that resonates far beyond the confines of social media threads—it’s a catalyst for change. One thing I love about the #FootballKE family is that we have ringfenced discussing local football to a point of knowledge and ensured that these conversations are factual. You must have recently watched a game or players to discuss them. Giving an opinion over what someone did… — King (@KenyanRegista) January 30, 2024 For too long, Kenyan football has been plagued by superficial analyses and emotional biases. But now, thanks to the efforts of #FootballKE, a new standard is emerging. It’s a standard that demands excellence from players, coaches, administrators, and yes, even journalists and fans. In this brave new world of football discourse, there is no room for complacency. Every match watched, every opinion shared, is an opportunity to contribute to the collective understanding of the game we love. It’s a reminder that football is more than just a sport—it’s a shared passion that unites us all. As we look ahead, let us embrace the challenge laid down by #FootballKE. Let us commit ourselves to the pursuit of knowledge, to the celebration of truth, and to the ongoing evolution of football discourse in Kenya. Together, we can shape the future of the game and ensure that it remains a source of joy, inspiration, and pride for generations to come. This article was first shared on X by KenyanRegista.

January 30, 2024 No Comments

Football

AFCON 2023: Mali’s Tactical Triumph Over South Africa’s Technical Prowess.

Mali’s Les Aigles faced South Africa’s Bafana Bafana in an opening Group E encounter, presenting a clash between physicality and technical ability. Mali, known for their physical style, set up in a 1-4-3-1-2 formation with Djigui Djarra in goal and a solid defensive line led by Captain Hamari Traore, alongside Boubakar ‘Kiki’ Kouyate, Sikou Niakhate, and Falaye Sacko. In midfield, Yves Bissouma, Amadou Haidara, and Aliou Dieng provided defensive cover, while Kamory Doumbia operated as the attacking midfielder. In attack, Lassine Sinayoko partnered with Sekou Koita. South Africa, managed by Hugo Broos, adopted a standard 1-4-4-2 formation with Ronwen Williams in goal and a defensive line featuring Aubrey Modiba, Mothobi Mvala, Khuliso Johnson Mudau, and Siyanda Xulu. The midfield comprised Teboho Mokoena and Sphephelo Sithole, while Thapelo Maseko and Percy Tau played on the wings. Themba Zwane and Evidence Makgopa formed the front two. Mali started in a 4-3-1-2 formation but shifted defensively into two narrow blocks of four. In possession, they took a 2-1-3-1 shape with Yves Bissouma as the deepest midfielder. South Africa operated in a compact 4-2-4 shape, allowing them to maintain 54% possession. Mali’s defensive strategy involved a narrow 4-4-2, preventing central progress and forcing South Africa to play over the top. South Africa’s attempts to exploit their technical ability included 1-2 combination passes in tight spaces, but Mali’s physicality and defensive resilience thwarted many of these efforts. Percy Tau’s lively performance led to an early penalty, but Mali’s defense remained resilient. Mali capitalized on standout individual performances, notably from Amadou Haidara, and secured a 2-0 victory. Despite South Africa’s efforts to move the ball through the lines, Mali’s physicality, individual quality, and clinical finishing proved crucial, earning them the first three points of AFCON 2023.

January 18, 2024 No Comments

Football

New Dawn for Kenyan Football as FKF and KBC Seal Game-Changing Deal.

In a move set to redefine the landscape of Kenyan football, the Football Kenya Federation (FKF) has inked a groundbreaking deal with the Kenya Broadcasting Corporation (KBC) that promises to inject new life into the sport at both professional and grassroots levels. The FKF-KBC partnership, announced by FKF President Nick Mwendwa and KBC Managing Director Samuel Maina at a press conference held yesterday, comes with a myriad of benefits aimed at elevating the standards of the FKF Premier League (FKFPL) and fostering growth in women’s football. One of the key highlights of the deal is the allocation of a portion of the financial package to remunerate referees officiating in the National Super League (NSL) and the FKF Women’s Premier League (FKFWPL). This move is expected to not only boost the morale of officials but also enhance the overall quality and fairness of the competitions. A significant boost for the FKFPL comes in the form of a substantial cash prize for the title winner, with a whopping 5 million Kenyan Shillings up for grabs. This substantial reward is anticipated to intensify the competition and raise the stakes for participating teams, ensuring an electrifying race to the championship. Adding glamour to the league, an eagerly awaited #FKFPL gala night will be held at the conclusion of the season. This star-studded event promises to be a celebration of football excellence, recognizing outstanding players, coaches, and contributors who have made a mark during the league campaign. Financial incentives have also been extended to all participating teams, with a total of 11 million Kenyan Shillings set to be distributed according to the final standings. This innovative approach aims to promote competitiveness throughout the league, encouraging teams to strive for excellence and improve their rankings. The collaboration with KBC as the official Free to Air partner is a strategic move to ensure wider accessibility of FKFPL matches to the Kenyan public. KBC Managing Director Samuel Maina expressed his enthusiasm for the partnership, stating, “We are glad to announce that KBC is the official FKF Premier League Free to air Partner.” This sentiment was echoed by FKF President Nick Mwendwa, who outlined the financial dimensions of the deal, specifying that the agreement is valued at $750,000 USD for Free to Air and $500,000 USD for radio. Furthermore, the agreement extends to the Kenya Women’s Premier League (KWPL), with plans underway to monetize the women’s league. Sports CS Ababu Namwamba emphasized the commitment to developing a comprehensive package for the KWPL, including a broadcaster. “I have no doubt that Women’s Football is the Next big thing in the country,” stated Namwamba, signaling a positive shift towards recognizing and promoting women’s football on a national scale. In a move to ensure widespread coverage, KBC will also acquire audio rights, allowing FKF Premier League matches to be broadcasted across all their radio stations, including vernacular channels. This not only enhances accessibility but also ensures that football enthusiasts from diverse linguistic backgrounds can enjoy the thrill of live match commentary. As the nation celebrates this historic collaboration between FKF and KBC, football enthusiasts eagerly anticipate a new era marked by increased visibility, financial empowerment for clubs, and a renewed focus on the development of women’s football. The FKF-KBC deal is undeniably a game-changer that has the potential to propel Kenyan football to greater heights, nurturing talent and uniting communities through the beautiful game.

November 30, 2023 No Comments

Football

The Spectacular Rise and Mystic Fall of Homa Bay’s Football Glory

November 15, 2023 No Comments

Football

The Firat Controversy: A Local Football Fan’s Perspective.

November 14, 2023 No Comments

Football

Azam TV Expands Horizons: A Vibrant Day at Muhoroni Stadium.

In a journey that started a stone’s throw away from the quaint Kensington Hotel, the Murang’a Seal football team embarked on a scenic drive along the Kericho-Kapsuser Highway. The verdant tea plantations of Kericho County gave way to the sugarcane-draped landscapes of Kisumu County, painting a vivid picture of Kenya’s ‘sugar-rich’ heartland. Amidst this agrarian tapestry, sugarcane reigned supreme, making it clear that in Muhoroni, sweetness was the order of the day, with only whispers of the elusive commodity – milk. As the clock struck 2:13pm, the imposing gates of Muhoroni Stadium swung open, inviting players and spectators alike to a thrilling showdown. Eager fans, armed with their trusty smartphones, stood ready to capture every moment, while Azam Sports 3HD beamed the match live across the nation. Dholuo, the local dialect, resounded in the air, punctuated only by the stubborn strains of Swahili, courtesy of the Tanzanian broadcast crew. The warm-up session commenced at 3:17pm, preceded by meticulous player checks and verifications. Memories of past altercations on this hallowed ground lingered like whispers in the wind, yet Muhoroni Youth’s Chairman, Moses Adagala, observed the proceedings from the sidelines, an oasis of calm in the storm. In the stands, it was clear that women held sway, their presence a testament to the unifying power of the sport. Azam’s lenses captured the fervor, zooming wide to encapsulate every nuance of the event. Azam TV’s bold move to venture beyond Nairobi marked a pivotal moment for football enthusiasts nationwide. Muhoroni and Bungoma were the chosen battlegrounds for the inaugural live broadcasts. The clash between Muhoroni Youth and Murang’a Seal set the stage ablaze at Muhoroni Stadium, followed by a showdown at Sudi Stadium in Bungoma between Nzoia Sugar and the AFC Leopards. As the final whistle blew, Dickson Raila’s 15th-minute strike for the hosts echoed in the annals of Muhoroni Stadium, countered swiftly by Murang’a Seal’s Eric Balecho just ten minutes later. The spirited draw secured by Murang’a Seal propelled them to an impressive 14-point tally, a testament to their steadfast defense, having conceded a mere three goals. In the grander scheme, Azam TV’s foray into new territories is a beacon of hope for football fans far and wide. The challenge now lies in the hands of stadium custodians, urging them to elevate these arenas to the standards befitting live broadcasts. The journey to Muhoroni and back was more than a football match; it was a testament to the unifying power of the beautiful game.

October 30, 2023 No Comments

Football

Pamoja Bid Triumph: East Africa Scores Hosting Rights for 2027 Africa Cup of Nations.

In a victory for East African camaraderie and a nod to the undying spirit of the beautiful game, Kenya, Uganda, and Tanzania have clinched the coveted rights to host the 2027 Africa Cup of Nations. The grand proclamation reverberated through the football cosmos from the heart of Cairo, Egypt, following a momentous gathering of the CAF Exco. Dubbed the “Pamoja Bid,” this unprecedented collaboration will witness East Africa take the reins of the continent’s premier football extravaganza for the very first time. It’s a jubilant reunion for Kenya, who missed their dance with destiny in 1996 due to a bout of infrastructural hiccups, only to pass the torch to South Africa, eventual victors of that historic tournament. Regionally, this forthcoming football fiesta will mark the fifth dalliance of the Africa Cup of Nations with the Cecafa block. Sudan, in a nod to yesteryear, played host to the inaugural finals in 1957, and once again in 1970, while Ethiopia, the heartbeat of the Horn, has staged the tournament thrice; in 1962, 1968, and 1976. As the echoes of cheers resound across East Africa, Kenya, Tanzania, and Uganda stand tall, having been chosen by the Confederation of African Football to don the mantle of 2027 hosts. United in purpose and passion, the trio banded together and submitted a joint bid that spoke volumes about their readiness to welcome the footballing world. But that’s not all – as hosts, they’ve secured golden tickets, granting them automatic and direct passage to the grand event. A triumph on multiple fronts, as they’ll not only orchestrate the spectacle but also partake in its thrilling crescendo. Come 2027, brace yourselves for a footballing feast like no other, as East Africa unites under the banner of Pamoja to give the Africa Cup of Nations a home it won’t soon forget. The countdown begins, and the stage is set for a footballing fiesta of epic proportions. Pamoja! Together, we’ll make history.

September 27, 2023 No Comments

Photography

Lensmanship Amidst Harambee Starlets’ Triumph.

In the pulsating showdown between Harambee Starlets and the Indomitable Lionesses of Cameroon at Nyayo National Stadium, the real action wasn’t just on the field. The photographers on the sidelines had their own drama unfolding, capturing every moment with fervor and flair. Capital Sports’ Timothy Olubulu, a steadfast supporter of the Starlets, wore his heart on his lens. His shots were a testament to his unwavering dedication. Alongside him, Vincent Ooro was crafting his own visual narrative, each click of his camera a stroke in the masterpiece he envisioned, scoreline and all. Yet, amidst the clicks and flashes, Kenya found themselves in a precarious position. With a goal against them on aggregate from their previous match in Cameroon, the tension hung palpably in the air. When the crucial goal finally struck, it was a seismic moment. Tim, the self-proclaimed Sports Moran, nearly sacrificed his lens to the gods of jubilation. Shilwatso’s shot ricocheted off the woodwork minutes after her goal, causing hearts to skip a beat and Tim’s camera to shudder. To the photographers, any call against Kenya was a miscarriage of justice. Their language was one of unapologetic support, a chorus of dissent against any officiating decisions that didn’t align with their vision of the match. The Sports Moran, a prophet of victory, had foreseen this triumph even before the goal found its mark. His position on the edge of his seat was no accident; it was poised for the perfect shot of jubilation when the moment arrived. Language was a luxury shared among them, exchanged in glances and knowing nods. When a controversial ‘handball’ call echoed through the stadium, Tim and Ooro’s protestations were a testament to their conviction. Yet, the ref’s dismissal was as natural to them as the hands of a clock in motion. For a brief interlude, the cameras paused. The match, the spectacle, demanded their full attention. Even the allure of a potential penalty for the Starlets couldn’t tear them from the spellbinding contest. They had seen it all, and the ref’s decision was final. In the end, the Harambee Starlets’ determination prevailed, earning them a ticket to the next round of the Women African Cup of Nations Qualifiers. Cynthia Shilawatso’s heroic strike in the 78th minute had leveled the playing field, erasing Cameroon’s first-leg advantage. As the final whistle blew, the photographers captured not just a victory, but a saga of unyielding spirit and undeniable skill. With lenses raised high, they immortalized a moment that will echo through the annals of Kenyan football history.

September 27, 2023 No Comments